Client Command®, known for developing the patented Active Shopper Network® platform that delivers real-time intent signals to the automotive industry’s leading brands, today announced the appointment of Wally Burchfield as Chief Revenue Officer. Burchfield will lead all revenue functions with a focus on rapid expansion across automotive groups, OEM’s, and expanding the Active Shopper Network® into new vertical markets.
Burchfield brings extensive leadership experience across automotive retail, OEM operations, digital media, and advertising. Throughout his career, he has built and led high-performing teams focusing on driving measurable growth through data, technology, and performance marketing. Most recently, he helped scale a major automotive digital partnership, contributing to the growth of one of the industry’s largest Tier 3 franchise dealer networks aligned with Amazon. Earlier in his career, he held leadership positions with General Motors and Nissan North America, where he supported national sales, dealer operations, sales finance and customer experience.
In addition to his OEM and automotive technology background, Burchfield has worked extensively alongside advertising agencies and media organizations, developing expertise in audience targeting, attribution, campaign strategy, and integrated marketing execution. His experience connecting marketing performance with revenue growth aligns closely with Client Command’s data-driven approach to helping clients identify, engage, and convert Active Shoppers®.
“Wally is a proven leader with a strong track record of building relationships, leading teams, and delivering growth,” said Jonathan Lucenay, Chief Executive Officer of Client Command®. “His experience across automotive, media, and performance marketing makes him an outstanding fit for where Client Command® is headed. We’re excited to welcome him to the leadership team.”
“Client Command® has built a powerful platform and an incredible reputation in the industry,” said Burchfield. “The combination of the patented Active Shopper Network®, identity-level data, and measurable attribution gives clients a true competitive advantage. I’m excited to join the team and help drive the next phase of growth.”
About Client Command®
Founded in 1999, Client Command® delivers identity-level, real-time intent data through its patented Active Shopper Network®. Additionally, as a leading Customer Data and Marketing Automation Platform, the company enables organizations to identify, engage, and convert in-market consumers across devices. With advanced multi-touch attribution and identity-level match-back to sale, Client Command® provides unmatched visibility into performance, customer journeys, and marketing effectiveness.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260512393097/en/
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