Transaction and mobility data improve consumer insights, audience targeting, and measurement while reducing reliance on one data source as privacy laws expand
PASADENA, CA, UNITED STATES, November 10, 2026 /EINPresswire.com/ — Azira, a global consumer insights platform, today announced the integration of more than 35.5 billion consumer transactions across its location intelligence solutions. By combining transaction data with mobility insights, Azira can better validate consumer visits, understand purchasing behavior, and provide brands, retailers, and destination marketers with a more complete picture of where consumers go and how they spend, while reducing reliance on any single source of data. The approach, first introduced in Azira’s Estimated Visits dataset released in May, now powers Azira’s data and products for businesses in the U.S. and Canada.
“The future of location intelligence depends on having a more complete and resilient understanding of consumer behavior, from where people go to what they buy,” said Gladys Kong, CEO of Azira. “That’s why we’re combining transaction and mobility data across our entire portfolio. Our customers get a fuller, more dependable view of their audiences and confidence that the insights they act on today will hold up as privacy regulations evolve.”
Azira’s diversified data approach is supported by its data spine, the infrastructure that combines transaction and mobility signals into one consistent view of consumer activity. Purchase frequency, spending behavior, and demand now sit alongside visitation data, allowing Azira’s insights, audiences, and measurement products to draw from the same source of truth.
State privacy laws are changing how precise location data can be collected and used. For data providers and the businesses that rely on them, depending on a single source can create greater exposure to regulatory changes, reduced data availability, and gaps in coverage.
Azira’s expanded data foundation is designed to address those challenges by combining multiple signals to provide a more complete view of consumer movement and behavior. Destination marketing organizations and tourism boards, for example, can better understand where visitors come from, how long they stay, and how much they are estimated to spend, helping quantify the economic impact of marketing efforts. QSR and retail brands evaluating new locations can assess whether a site attracts the customers they want to reach, including in states where access to precise location data is more restricted.
Through Azira One, the company’s AI platform for querying location intelligence in plain language, destination marketers can analyze transaction and mobility data together to better understand visitor behavior and generate reports in seconds.
Learn more at azira.com.
About Azira
Azira delivers the next generation of location intelligence, powered by AI. Built on a privacy-first, consent-driven data infrastructure of trillions of global location signals, Azira unifies diverse data sources through a secure data spine and leverages advanced data science and patented machine learning models to deliver resilient, future-proof analytics and marketing solutions through its centralized AI platform, Azira One.
Azira streamlines the entire marketing and operations lifecycle for leaders in travel, tourism, hospitality, QSR, and retail – from understanding locations and audiences to activating and measuring campaigns.
With more than 15 active patents, Azira operates globally with headquarters in Pasadena and offices in Paris, Bangalore, and Sydney. Learn more at azira.com.
Isabella Locke
Azira
isabella.locke@salientmg.com
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