Wrike, the trusted work delivery platform for people and AI, announced the full agenda for Wrike Collaborate 2026, its premier global virtual user conference, to show how transformation plays out day to day, in customers’ own words. With executive teams facing increased pressure to transform how the business operates, and AI now a critical initiative in every function, the event brings together enterprise leaders and experts to confront a common enemy: the Fog of Business, where strategy stalls at the top, execution stays siloed below, and AI gets bolted on in disconnected pockets.
According to recent enterprise research, while over 80% of executive teams prioritize digital transformation, a staggering majority struggle with execution due to scattered tools, context loss, and fragmented workflows. Wrike Collaborate addresses this disconnect head-on, reframing transformation not as a once-a-year event but as a continuous, repeatable loop grounded in concrete strategies for delivering change at scale.
What to Expect
Built around the theme “Transformation Delivered,” the virtual gathering brings together real-world case studies, executive panels, and deep-dive technical sessions designed to equip workflow builders, transformation leaders, and outcome drivers with practical execution frameworks. Key sessions include:
- Turning Complex Operations into Velocity: Enterprise leaders from Yamaha Motor Manufacturing Corporation will pull back the curtain on how they aligned cross-functional teams, streamlined complex operational workflows, and scaled output to drive bottom-line enterprise performance.
- Agility at Scale in B2B Tech: Executives from Yamaha Motor Manufacturing Corporation, Anaplan, Sur La Table, Moment Factory, and SharkNinja will share actionable frameworks for bridging operational gaps, demonstrating how modern organizations can dynamically pivot strategy and maintain precision alignment across enterprise go-to-market teams.
- The “Transformation Delivered” Keynote: Wrike leadership will unveil the platform’s newest intelligent automation capabilities and workflow architectures designed to eliminate friction, close context gaps, and turn chaotic task management into structured organizational intelligence.
- Breakout Sessions: Attendees can participate in specialized tracks spanning AI-driven productivity, strategic portfolio management, and modern work governance, equipping teams to scale without adding administrative burnout.
Why “Transformation Delivered” Matters Now
“Transformation is the new normal,” said Thomas Scott, CEO of Wrike. “Organizations are under pressure to transform how the business operates, and execution alone won’t cut through the Fog of Business. Wrike Collaborate is about giving organizations the context, control, and collaboration to transform continuously, at scale. We are looking forward to spotlighting stories from Yamaha and Anaplan that will help other organizations streamline their workflows and deliver on broader business goals.”
Event Details & Registration
Wrike Collaborate is a fully virtual, globally accessible event taking place across multiple time zones. Attendance is complimentary for enterprise leaders, program managers, operations professionals, and team members looking to level-up their execution capabilities.
- October 7: North America
- October 8: EMEA and APAC
Registration & Full Agenda: To explore the complete lineup of speakers and reserve your virtual pass, visit https://www.wrike.com/collaborate/conference/.
About Wrike
Wrike is the trusted work delivery platform for people and AI. Built on two decades of enterprise work management and powered by the Wrike Work Intelligence® Graph, Wrike gives organizations the governed, context-rich foundation they need to put AI to work on their most consequential workflows without losing control of how work gets done. More than 20,000 organizations worldwide trust Wrike to deliver their most important work. Learn more at wrike.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260903981382/en/
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